As a fitness educator for over 35 years, our Founder Mike Heppert became alarmed by the constant decreases in fitness levels and increases in waist sizes and sedentary related chronic diseases. With this in mind and in conjunction with the Virginia Biotechnology Research Park, his team conceived and developed the NewWayFitness Program's to provide proven, cost effective solutions to increase healthy physical activity at home, at school, and at the work place!

For those who know "exercise" is good for them but don't do it on a regular basis, NewWayFitness advocates a move away from the notion that one has to "exercise" to be healthy.  We prefer the term "physical activity fun" instead of "exercise" because this basic word-association change leads to a paradigm shift in the way people regard physical activity. "Physical Activity Fun" places the emphasis on the enjoyment of the activity as opposed to its intensity. If the participant has fun, the chances are far greater that the physical activity will be continued.

It's important to remember that fitness is not a short term endeavor, it's a lifetime journey. Children especially need to learn long term fitness habits that will help them stay healthy and physically fit in an increasing sedentary world. They learn best through adult leadership.